Register now: Seminar Marketing Performance
October 20-22, 2010
The current economic climate has increased the call to reconsider marketing budgets and their allocation and to act fast based on hard facts on return on investment. CEOs demand marketing managers to drive profitable growth and cut waste at the same time.
The program, held by one of the leading experts in the field of ROI, Koen H. Pauwels, Professor of Business Administration at Tuck School of Business at Dartmouth College and Ozyegin University, Istanbul, enables participants to measure and evaluate the ROI of marketing expenditures, to communicate these insights effectively by means of relevant metrics and dashboards, and to initiate steps to improve marketing effectiveness….
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2010 GfK Academy Program
Are you seeking to enhance your own professional development or planning for your organization’s executive development needs? The 2010 GfK Academy program is designed to help you meet your personal goals as well as those of your organization. Discover leading-edge business thinking with our world-renowned faculty, as well as the exchange of ideas and experiences with a peer group from around Europe, and get the skills needed to compete effectively in the future.
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