Klaus Wertenbroch, Ph.D.

Professor of Marketing at INSEAD, Fontainebleau, France and Singapore

Professor Wertenbroch is one of the leading experts on behavioral pricing. He has taught M.B.A., Ph.D. and executive programs in the U.S., Europe, and Asia and has worked with leading companies such as Allianz, Cemex, Citigroup, IBM, Lafarge, LG, L'Oreal, Metro, Nissan, Petronas, Philip Morris, and Starwood Hotels. At INSEAD he currently directs the International Marketing Programme. Klaus Wertenbroch studies consumer decision-making and its strategic marketing implications at the intersection of psychology and economics (e.g., pricing implications of consumption self-control and of impulsive and hedonic choice, methods for measuring willingness to pay, and consumer perceptions of the value of money). His research has appeared in leading scientific journals, was featured by the Financial Times, Sloan Management Review, and Harvard Business Review and has received international media coverage as well as major global academic awards such as the 1995 AMA dissertation award and the 2005 O'Dell award, the most prestigious annual research award in marketing, for the Journal of Marketing Research article that has made the most significant long-term contribution to marketing. He was also a finalist for the 2006 Journal of Consumer Research Best Article Award. He is an Associate Editor for the Journal of Consumer Psychology and is on various Editorial Boards of leading Journals

Professor Wertenbroch holds a Ph.D. and an MBA from The University of Chicago and an M.Sc. in psychology from the Darmstadt University of Technology. Before joining INSEAD, he was a faculty member at Duke University and at Yale University in the U.S. He has also held appointments as Visiting Professor of Marketing at the University of California, Berkeley, and at the Wharton School of the University of Pennsylvania.