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Program

Broadening Horizons

Cutting edge knowledge for an international client base

GfK Academy’s program goes beyond the principles of market research and is aimed at all managers involved in marketing, market research, corporate planning, research and development, and client management. The different subject modules build on and complement each other to deliver comprehensive decision-making knowledge in all relevant areas relating to marketing strategy.

• Customer Management
• Innovation Management
• Marketing Communication in the Digital Age
• Marketing in the Digital Era
• Marketing Performance
• Marketing Strategy
• Segmentation
• Strategic Brand Management
• Strategic Pricing Management