What Past Participants Say
True excellence creating true satisfaction
Seminar Marketing in the Digital Era
“The program exceeded my expectations. It opened my eyes… showing extremely exciting possibilities and the future of social media marketing. It is a shame that we marketers often stick to the traditional media approach, completely overseeing the great opportunities which the web can offer to build brand engagement and trust.”
“GfK Academy offers a great opportunity for executives to learn from world class experts within only 3 days about latest developments that hugely influence today’s business!”
“The seminar is probably the best way to get all the important insights and trends about Social Media. “I like it”. (Facebook like)”
“Before I took part in this seminar I knew our company had to do something with social media, but I had no idea where to start. Now after the seminar I don’t know where it will end!”
Seminar Brand Management
“Great seminar and great opportunity to step back from day to day concerns and re-evaluate my company's branding in the light of best practice. And KLK (Kevin L. Keller) rocks!”
“Lessons for life – tools you can bring directly into practice. I experienced completely new perspectives of how to build brands and reasure its strength.”
“Get your Brand in your heart….; …. Get your time to get to know each other, learn to love the goods and the bads and then start to build your future.”
“I found the strategic brand management class to be very informative. It gave me the tools I need to bee a better Brand Manager at my company.”
“Very good seminar! Giving in depths insights how to manage and develop your brand, with concrete toolkits to take home.”
“A well structured view about the different aspects and implications of brand management with a balanced mixture of theory and practice.”
“The seminar is a great blend of interesting subject and tremendous lecturer Kevin Keller.”
“Kevin gave me a lot of energy to build strong and relevant consumer-focused brands!”
“This was one of the best marketing seminars I have attended so far. Very good blend between theory / information, case studies and applicabilty in daily work. A must from time to time to refresh the models, get out of your industry, so you can be inspired in your business to bring fresh ideas.”
“An extremely well-organized seminar, which combines academic and professional expertise in an interactive way.”
“Very useful, very relevant, very interesting!”
“Very competent and really great lecturers! They provided not only an excellent framework for intensive discussions but also delivered tools which easily transfer to our daily business.”
“The most interesting thing is you meet professors with very good experience.”
“State of the art insights about brand management given by top international lecturer – Kevin Keller.”
“An interesting and refreshing course. 3 intensive days with a real ROI, mixing theory and practice. Thank you!”
“It was very inspiring to learn from the master of strategic brand management- Kevin L. Keller. Perfect that we could address our branding challenge and look for solutions and study best practices.”
“Great course! Good atmosphere and very interesting material! Kevin is exceptional in transferring knowledge in a relevant and accessible way, even when the concepts are complicated and abstract. Good luck onwards ;-)”
Semianr Strategic Pricing Management
“The course totally changed my existing mind-set -> putting pricing into the center of overall strategy. Pricing is much more powerfull too, then it seams before.”
“Strategic Pricing Management seminar covers many different aspects of pricing in a very systematic and pragmatic way. Therefore, I would strongly recommend it to any pricing decision maker, either in B2B or B2C segment.”
“A great comprehensive 3 day course on pricing challenges that impact all aspects of our business every day”
“Depending on your experience in pricing you can surely get out the best of this seminar: – learn new things, check where you are (theory vs. practice); get external view on specific topics”
Seminar Customer Management
“Excellent – a ‘straight forward’ seminar, far away from too much theory, great case studies and helpful aids for integrating CRM into day-to-day business!”
“The newest trends in CRM with great business cases”
“An outstanding program and lecturer. This program has opened doors of opportunity to apply to our organization and did add new dimensions to my way of doing business.”
Seminar Innovation Management
“This program really helped me in building new concepts and knowing how to create a new mindset for the organization.”
“An excellent program which proved a clear perspective on product development and brand impact. I’m going back with new perspectives and relevant information I can immediately put into practice.”
“Sharing experiences not only on successes, but on failures too, is something that can help improve our business and way of thinking and acting. At GfK Academy, we started learning and realizing where the solution is, after analyzing not only success stories, but failures as well.”
“Great experience! Very pleasant way to acquire new knowledge and an understanding of what the main problem is in your colleagues’ industries. We shared our experiences and learning in a great team work atmosphere.”
“Mind-opener – international participants and great teachers. Worth booking it!”
Seminar Marketing Performance Management
“The seminar was very informative and a good opportunity for sharing experience and best paractices.”
“Implementing dashboards successfully is more than just choosing the right metrics – it's alos about culture of your organisatin and to create a common philosophy within your firm. Koen strives to show both sides of the medal.”
“If you would like to justify the performance of your Marketing actions this seminar can provide a nice guide to the process.”
“Challenging and useful!”
“I was particularly amazed by both the breadth and the depth of industry and sector specific knowledge of Raj Srivastava. He was very responsive and helpful on plenty of different individual questions.”
“Raj and Phil are great. Although there is a lot of “hard economic and financial data” that is hard for me as a “communication focused participant”, the content and key issues were made totally clear by the way in which they were taught. (Incidentally, the field in which I’m working is all about brand assets and communication strategy, strategic brand development / communication.)”
“Got a clear explanation of the things / links that thought I obviously knew, but couldn’t have put across in such an easily comprehensible way.”
“Go there if you want to link marketing to finance!”
“Prof. Srivastava conveys in a clear and fascinating way the importance of marketing metrics and other links to financial performance outcome in value creation now and in the future.”
“In order to further improve your thinking on marketing performance, this seminar is valuable. You are also given the opportunity to discuss the issues with people from different countries and different sectors.”
Seminar Marketing Strategy
“Very inspirational training – gives a fresh look on the key topics in Marketing and leaves me with a ot of good ideas!”
“Fantastic seminar with a fantastic professor where you get a lot of strategic but also pracical knowledge.”
“Helps to think out of the box – think about strategies in broader context of consumers, competitors, impact on company.”
“Outstanding instructor! Making an exciting and very interesting training.”
“3 great days that will have a huge impact on my future work.”
“The seminar is very useful, as it gives you a new perspective on your company and points out the options open to the management. It also teaches you not to be afraid of going for new markets.”
“Inspiring and an excellent environment and atmosphere to exchange thoughts and knowledge.”
“The course definitely took my thoughts out of the box. It was great to have the chance to meet such interesting people. I have learned a lot. Great organization!”
“Out of the box thinking fostered by interesting and different case studies.”
“Business case studies give a better understanding of the problems and stimulate group discussions.”
“Great chance to meet and interact with business equals. Analyzing the cases really shapes your thinking and approach to complex issues.”
“Very useful seminar program, where can I increase my knowledge and experience.”
Seminar Segmentation
“It provides a valuable link between practice & academia.”
“Great atmosphere of sharing knowledge. Good mix of industries & internationality of participants.”
“GfK surprised me positively. I was not aware that it is also a professional training company. It was worth giving a try!”
“This seminar really convinces you of the importance of segmentation for general management.”
“The level of internationality, diversity of industries from which the participants came and especially the quality of the staff were just amazing!”
“I wish our entire marketing / brand / product development team could be here – maybe then everyone would understand their role and how to do it!”
Seminar Marketing Communications
“Inspiring. Opens a new perspective on future marketing in general, and the way market players will communicate with their customers.”
“The marketing teams of big organizations have been outpaced by the evolution of the digital media. GfK’s Academy initiative for this seminar provides participants with the opportunity of catching up and updating their knowledge in this field.”
“The seminar is giving a good overall view on the current digital media landscape and the ways to use it and integrate it in media strategy.”
“Very educational. It provides a wide-ranging perspective on digital media potential and the impact on marketing communications of the near future.”
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