GfK Academy

At the Forefront of Marketing Thinking

The GfK Academy was founded in 2005, since then it has become pre-eminent in the European marketing scene and well known for offering the most contemporary business thinking marketing programs.

In today’s economy there is not only a need for a broad and detailed understanding of the marketing world in order to succeed, but more than ever, economic growth relies on concrete, comprehensive and verifiable knowledge. As such, the generation and practical application of business insights are an integral component of the GfK Academy programs. But, these programs go far beyond the principles of market research. They are aimed at executives involved in marketing, market research, corporate planning, research and development, and customer management. They have the potential to build on and complement each other in delivering comprehensive decision making knowledge in all relevant marketing areas.