Using Consumer Insights to Drive Growth Through Innovation
June 19 - 21, 2013
In today’s dynamic and fast-moving marketplace, companies from every product and service industry are looking for ways to become more innovative. But for many, innovation is a mysterious black box that solely relies on serendipity and good fortune.
Srinivas K. Reddy (Associate Dean, Singapore Management University) and Barry L. Bayus (Professor of Marketing & Entrepreneurship, University of North Carolina), will dispel these myths by demonstrating that firms can fuse business strategy with new product design and development to gain a competitive edge in the marketplace. They provide practical frameworks to create and market strong, differentiated and sustainable products and services in both good and bad economic times……Go to Innovation Management
2013 GfK Academy Program
Today’s marketing landscape is defined by change and marketeers are under pressure to drive growth and meet the challenges of the digital revolution. Consumer habits and their definition of value are constantly changing, which creates unprecedented opportunities for forward-thinking companies. Discover leading-edge business thinking with our world-renowned faculty in the 2013 GfK Academy Program, and acquire the skills needed to navigate this dynamic landscape and compete effectively in the future.