Strategic Pricing Management
From Mystery to Art and Science
February 12- 14, 2014
Pricing is an area of business that managers seldom talk about with great enthusiasm. In fact, although pricing decisions can make or break a bottom line, many organizations navigate today’s demanding markets without the aid of a carefully designed and executed strategy. As a result, most pricing decisions are a poor blend of inaccurate assumptions and overly simple heuristics that shun customers, and thus do little to improve the long-term health of the business.
This course provides an in-depth, pragmatic, and cross-functional study of the role of pricing in enhancing and monetizing a firm’s competitive advantage. The objective of the program is to help participants acquire the necessary confidence and skills to design and execute superior pricing strategies. We will draw on several fields (economics, psychology, sociology, etc.) to introduce new approaches and useful frameworks for solving the most pressing contemporary pricing problems.Go to Strategic Pricing Management
Strategic Brand Management
Creating Powerful Brands In a New Marketing World
March 12 - 14, 2014
This program provides a comprehensive, practical and up-to-date examination of the state of branding and brand management and demonstrates what is working and what is not. It focuses on improving the profitability of branding strategies by providing specific tools and guidelines for developing, measuring and managing brand equity.Go to Strategic Brand Management
2014 GfK Academy Program
Today’s marketing landscape is defined by change and marketeers are under pressure to drive growth and meet the challenges of the digital revolution. Consumer habits and their definition of value are constantly changing, which creates unprecedented opportunities for forward-thinking companies. Discover leading-edge business thinking with our world-renowned faculty in the 2014 GfK Academy Program, and acquire the skills needed to navigate this dynamic landscape and compete effectively in the future.