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Marketing Strategy
Turning Business Insights Into Successful Marketing Strategies
May 23 – 25, 2012
Why do some companies succeed while others fail? How to design winning marketing strategies ensuring that products and services meet customer needs and that long-term and profitable relationships are developed with those customers?
This interactive program lead by Sunil Gupta, Professor of Business Administration at Harvard Business School, an authority on the subject of marketing strategy, highlights how to assess market opportunities and identify attractive targets by blending cutting-edge theory with sound marketing practice….
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Innovation Management
Using Consumer Insights to Drive Growth Through Innovation
June 20 - 22, 2012
In today’s dynamic and fast-moving marketplace, companies from every product and service industry are looking for ways to become more innovative. But for many, innovation is a mysterious black box that solely relies on serendipity and good fortune.
Srinivas K. Reddy (Associate Dean, Singapore Management University) and Barry L. Bayus (Professor of Marketing & Entrepreneurship, University of North Carolina), will dispel these myths by demonstrating that firms can fuse business strategy with new product design and development to gain a competitive edge in the marketplace. They provide practical frameworks to create and market strong, differentiated and sustainable products and services in both good and bad economic times……
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Strategic Brand Management
Creating Powerful Brands In a New Marketing World
June 4 - 6, 2012 - RESCHEDULED
This program provides a comprehensive, practical and up-to-date examination of the state of branding and brand management and demonstrates what is working and what is not. It focuses on improving the profitability of branding strategies by providing specific tools and guidelines for developing, measuring and managing brand equity.
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Marketing Communication in a Digital World
How interactive Media are transforming Business, marketing and communication strategies
September 17 - 19, 2012
In this program, participants will learn how to develop and improve a company’s digital marketing strategy and “future proof” it for the next evolution in digital commerce. The course will explore rapidly evolving digital marketing trends in the US, Europe and Asia, and provide participants with multiple actionable frameworks for developing and implementing digital strategy.
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2012 GfK Academy Program
Today’s marketing landscape is defined by change and marketeers are under pressure to drive growth and meet the challenges of the digital revolution. Consumer habits and their definition of value are constantly changing, which creates unprecedented opportunities for forward-thinking companies. Discover leading-edge business thinking with our world-renowned faculty in the 2012 GfK Academy Program, and acquire the skills needed to navigate this dynamic landscape and compete effectively in the future.
