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Strategic Pricing Management
Measuring, Capturing and Retaining Value
February 15 - 17, 2012
Pricing is the most critical profit driver in today’s competitive business environment. Yet few firms think systematically about their pricing strategies or acquire the confidence to leverage them.
This program shows how to capture the maximum value for your products and services. It guides participants through a series of key considerations, including customer analysis and demand measurement, using customer psychology to influence willingness to pay, and competitive pricing strategy that can be used to improve pricing and manage revenue growth across diverse industries, product categories, and competitive landscapes
Strategic Brand Management
Creating Powerful Brands In a New Marketing World
March 21 - 23, 2012
This program provides a comprehensive, practical and up-to-date examination of the state of branding and brand management and demonstrates what is working and what is not. It focuses on improving the profitability of branding strategies by providing specific tools and guidelines for developing, measuring and managing brand equity.
Go to Strategic Brand Management
2012 GfK Academy Program
Today’s marketing landscape is defined by change and marketeers are under pressure to drive growth and meet the challenges of the digital revolution. Consumer habits and their definition of value are constantly changing, which creates unprecedented opportunities for forward-thinking companies. Discover leading-edge business thinking with our world-renowned faculty in the 2012 GfK Academy Program, and acquire the skills needed to navigate this dynamic landscape and compete effectively in the future.
